The caveman is Michael Wangbickler, DWS, CWE. Michael has a broad background in marketing communications and public relations, having held management positions in these areas at multiple companies in Northern California for the past 17 years. In addition, he has received extensive training from some of the top minds in the wine business. His credentials include the Diploma in Wine & Spirits from the Wine and Spirits Education Trust (WSET), Sommelier Certificate from the Court of Master Sommeliers, and is a Certified Wine Educator. He has been a judge for various wine competitions, has taught courses on wine and wine marketing, and given lectures on wine marketing and social media.
Michael is the Executive Director of the Academy of Wine Comunications and currently holds the position of Senior Account Executive at Balzac Communications and Marketing in Napa, California. He also serves on the Board of Advisers for the social media intelligence company Cruvee as well as the Board of directors for Drink Local Wine. Previously, Michael was at Franciscan Estates (part of Constellations Wines U.S.) where he was a wine educator/program specialist with responsibilities for trade relations and special events. Before that, he held management positions at three different companies in Silicon Valley, where he honed his public relations and marketing skills promoting computer hardware and software.
He resides with wife and son in the Sonoma, California. Michael holds a B.A. in Marketing from Michigan State University.