The Wine Industry Technology Symposium took place last Thursday and Friday, July 16 and 17 at the Marriott Napa Valley. The purpose of the conference is to explore the confluence of wine and technology, in the winery, in the vineyard, and in marketing. It is partially organized by the folks at Wine 2.0 and WISE [...]
A few weeks ago I attended the Wine 2.0 event in San Francisco at Crushpad. The folks who run Wine 2.0, Cornelius Geary, Smoke Wallin, and Abdi Humphries were kind enough to provide me with a blogger pass to the event. I had originally intended to blog live from the event, but it proved too [...]
If you told a winemaker 20 years ago that wine made from the less than noble Zinfandel grape would be as popular as it is today, I think that they would look at you as if you had two heads. Zinfandel was just this strange varietal that had been planted in California long ago but [...]
Last Friday, January 30th, 2009 after the Wine 2.0/ZAP seminars a few of us, whom all knew each other through Twitter, met at the St. Francis Hotel in San Francisco for drinks and conversation. We discussed everything from our kids to the recent launch of VinTank. In attendance were Joel Vincent of OWC and VinTank, [...]
On Friday, January 30, 2009 I attended a series of three seminars presented by Wine 2.0 and ZAP. The seminars focused on “Winery Best Practices” in the areas of e-commerce, social media, and consumer direct sales. I took copious notes and will now share those with you. Since there is so much information, I’ve broken [...]
Continue reading about Winery Best Practices – Developing a Great Consumer Direct Organization
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