(The title is for you, Jeff. A nod to last year’s post on Texas wines) This past weekend was the 2010 Drink Local Wine Conference. Media, bloggers, and consumers gathered at the Lansdowne Resort in Loudon County, Virginia to discuss and taste local wines from Virginia and Maryland. After two days of drinking the local [...]
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This last weekend found me in Albuquerque, New Mexico at the New Mexico Vine & Wine Conference. I was there to teach a seminar on wine marketing titled “Brave New World: Wine Marketing in 2010 and Beyond”, as well as present two conference sessions: “Facebook and Twitter: Should You or Shouldn’t You” and “My Own [...]
I’ve heard this phrase countless times from wineries interested in exploring the world of social media marketing. The truth is, however, that not every winery needs or should have a blog. Before starting a winery blog, here are a few things you might want to keep in mind: What are your goals? Why do you [...]
Yesterday, Cruvee announced a new suite of features. I’ve been using Cruvee for the better part of a year now, and am very pleased with this recent development. In case you don’t know, Cruvee is a business intelligence platform for monitoring and managing social media mentions specifically about wine. The new features greatly enhance the [...]
This week we launched a new website for the Academy of Wine Communications. I’ve been working on it for the past few months, and it is finally ready for use. I wanted to make the site much more interactive and a more useful tool for members and other wine PR professionals. Here are some of [...]
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