One of the challenges that publicists face, is how to measure the effectiveness of their activities in a quantitative way. This is especially true for small businesses and wineries. So what are we left with? I often use what I call, a “Proxy Measurement Model”.
Those of us who are involved with wine public relations and social media can attest that one of the biggest challenges we face is proving to our bosses or clients why social media matters. I’ve discussed it before, but there is no convenient metric to measure the success of these programs without spending a ton [...]
Ok, so here is a much discussed subject: How do we as wine PR professionals determine which wine bloggers are legitimate or not? We can’t just send wine samples to every Tom, Dick, and Harry who happens to say they have a blog. So how do we separate the legitimate bloggers from those that aren’t? [...]
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