One of the challenges that publicists face, is how to measure the effectiveness of their activities in a quantitative way. This is especially true for small businesses and wineries. So what are we left with? I often use what I call, a “Proxy Measurement Model”.
I’ve heard this phrase countless times from wineries interested in exploring the world of social media marketing. The truth is, however, that not every winery needs or should have a blog. Before starting a winery blog, here are a few things you might want to keep in mind: What are your goals? Why do you [...]
Ok, so here is a much discussed subject: How do we as wine PR professionals determine which wine bloggers are legitimate or not? We can’t just send wine samples to every Tom, Dick, and Harry who happens to say they have a blog. So how do we separate the legitimate bloggers from those that aren’t? [...]
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