Nov
20

Misunderstood and Delicious

Michael Wangbickler on November 20th, 2009

Question: How do you take a wine that is mostly misunderstood, with a stodgy image, and incredibly difficult to market?
Answer: Price it at $10, give is a modern package, put it in the hands of the Gallo marketing machine, and stand back.
I love Riesling, but it’s damn hard as a wine marketer to [...]

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