I’ve heard this phrase countless times from wineries interested in exploring the world of social media marketing. The truth is, however, that not every winery needs or should have a blog. Before starting a winery blog, here are a few things you might want to keep in mind:
What are your goals? Why do you want [...]
A little over a week ago, Benziger Family Winery hosted a blogger event at their estate. A dozen bloggers were in attendance as the folks at Benziger rolled out the dog-and-pony show. And what a show it was.
Benziger Family Winery was established as an 85-acre family estate in Glen Ellen, California. That’s in Sonoma Valley, [...]
Yesterday, the Federal Trade Commission announced that it had approved final revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. These Guides were last updated in 1980 (i.e. pre-internet).
A key [...]
Continue reading about How will new FTC rules affect sampling?
I have just returned from the 2nd annual North American Wine Bloggers Conference. I was there at the 1st conference, and my how things have changed. Last year, most people I spoke with regarding the conference usually ended up scratching their heads or looking at me like I had a second one. Wine blogging was [...]
The saga continues in the realm of wine writer/blogger ethics. Since yesterday, there have been a few more posts on the subject.
Joel Vincent wrote a direct response on his blog, in which he states that Mr. Parker should be ashamed of himself. He takes each point made against the Wine Bloggers’ Conference and the wine [...]
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