I make a small cameo appearance in this video by Zev Robinson (for Catavino). It’s a nice preview/trailer/short that he did of Ryan and Gabrielle’s trip to the Wine Bloggers Conference last month. Regardless of my 2 second appearance, it gets you thinking…
Question: How do you take a wine that is mostly misunderstood, with a stodgy image, and incredibly difficult to market? Answer: Price it at $10, give is a modern package, put it in the hands of the Gallo marketing machine, and stand back. I love Riesling, but it’s damn hard as a wine marketer to [...]
I recently met and befriended Karen Gurney of Winebard.ca at the Wine Bloggers Conference. She’s a great gal, and what can I say… I love Canadians. Anyway, she has this crazy idea for a social media experience, and she’s willing to bet her wedding on it. In two weeks, she and her fiance will be [...]
Today saw the climax of the saga that was the Really Goode Job promotion by Murphy-Goode Winery. The candidate awarded the job of Wine Country Lifestyle Correspondent is none other than Hardy Wallace. Readers of this blog will note that I picked Hardy as the best candidate back in May. I am very happy that [...]
I wrote a guest post for Andy’s Goode Life blog on what to do if you aren’t picked for Murphy-Goode’s “Really Goode Job”. In it, I give 10 tips for future success after the MG job is settled. Check it out on Andy’s Goode Life.
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