Question: How do you take a wine that is mostly misunderstood, with a stodgy image, and incredibly difficult to market?
Answer: Price it at $10, give is a modern package, put it in the hands of the Gallo marketing machine, and stand back.
I love Riesling, but it’s damn hard as a wine marketer to [...]
I recently met and befriended Karen Gurney of Winebard.ca at the Wine Bloggers Conference. She’s a great gal, and what can I say… I love Canadians. Anyway, she has this crazy idea for a social media experience, and she’s willing to bet her wedding on it.
In two weeks, she and her fiance will be getting [...]
Today saw the climax of the saga that was the Really Goode Job promotion by Murphy-Goode Winery. The candidate awarded the job of Wine Country Lifestyle Correspondent is none other than Hardy Wallace.
Readers of this blog will note that I picked Hardy as the best candidate back in May. I am very happy that M-G [...]
I wrote a guest post for Andy’s Goode Life blog on what to do if you aren’t picked for Murphy-Goode’s “Really Goode Job”. In it, I give 10 tips for future success after the MG job is settled. Check it out on Andy’s Goode Life.
Last Thursday, a number of wine and food professionals met up for dinner and wine at the Girl & the Fig restaurant in my hometown of Sonoma. Ok, so what is the big deal? Well, it was a TweetUp: an IRL (in real life) meeting of Twitter users. Most of us were locals, but the [...]
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