If you follow this blog at all (and there isn’t much reason since I haven’t updated it in nearly a year), you’ll be wondering where I’ve been. Frankly, this blog just kept dropping on my priorities list. Family, friends, work, and teaching have all pulled my attention away from here. The bad news is that [...]
One of the challenges that publicists face, is how to measure the effectiveness of their activities in a quantitative way. This is especially true for small businesses and wineries. So what are we left with? I often use what I call, a “Proxy Measurement Model”.
How’s it goin’, eh? I’m just back from the Great White North. Okay, maybe I wasn’t THAT far north, but I was close. As is our usual tradition, my family and I strapped on our snowshoes and traveled to our homeland of Michigan for the holidays. The year 2009 kind of ended on a crazy [...]
Continue reading about Beginning of a New Year and the End of an Era
Quick! Name the first American Viticultural Area (AVA) established in the United States. Napa? Nope. It was Augusta, as in Augusta, MISSOURI. WTF? Yep. Recognized on June 20, 1980 by the then Bureau of Alcohol, Tobacco and Firearms (ATF), now the Alcohol and Tobacco Tax and Trade Bureau (TTB), the Augusta AVA has the distinction [...]
Continue reading about There’s wine from the Midwest, doncha know?
Yesterday, the Federal Trade Commission announced that it had approved final revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. These Guides were last updated in 1980 (i.e. pre-internet). A [...]
Continue reading about How will new FTC rules affect sampling?
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