How’s it goin’, eh? I’m just back from the Great White North. Okay, maybe I wasn’t THAT far north, but I was close. As is our usual tradition, my family and I strapped on our snowshoes and traveled to our homeland of Michigan for the holidays. The year 2009 kind of ended on a crazy [...]
Continue reading about Beginning of a New Year and the End of an Era
Quick! Name the first American Viticultural Area (AVA) established in the United States. Napa? Nope. It was Augusta, as in Augusta, MISSOURI. WTF? Yep. Recognized on June 20, 1980 by the then Bureau of Alcohol, Tobacco and Firearms (ATF), now the Alcohol and Tobacco Tax and Trade Bureau (TTB), the Augusta AVA has the distinction [...]
Continue reading about There’s wine from the Midwest, doncha know?
Yesterday, the Federal Trade Commission announced that it had approved final revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. These Guides were last updated in 1980 (i.e. pre-internet).
A key [...]
Continue reading about How will new FTC rules affect sampling?
This qualifies as the stunning news of the month. A New York Times report from today indicates that the publishing company Conde Nast will be closing the doors on Gourmet Magazine. Gourmet has been published since December 1940. It was an institution in the food and wine world, and the original food porn magazine. According [...]
This week we launched a new website for the Academy of Wine Communications. I’ve been working on it for the past few months, and it is finally ready for use. I wanted to make the site much more interactive and a more useful tool for members and other wine PR professionals. Here are some of [...]
Continue reading about New Website for Academy of Wine Communications
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