This week, VinTank released it’s much anticipated report on iPhone wine apps. Presented in two parts (Monday, October 5th and Tuesday, October 6th) on Palate Press, VinTank’s Founder and Chief Strategy Officer Paul Mabray takes a turn as guest author to present his analysis of 50+ iPhone apps.
There are literally dozens of iPhone apps that deal with wine. Which ones are best? The VinTank report gives us some direction.
The top five “Recommended” apps from Vintank include Hello Vino, Wine Prices from Vinfolio, Cor.kz Wine Info, Velvet Vine Wine, and Drync Wine Pro. An honorable mention goes to Wine Steward. The rest of the applications were lacking some things that would make them top-tier.
I’ve played around with each of the top five. Each is pretty slick in it’s own way. I reviewed Wine Prices in March as a preview and found it very good for the niche it serves. I wish that Vinfolio would come out with an app for VinCellar also. I know they have been working on it for a while, but I haven’t seen anything yet. The reference section on Velvet Wine is very comprehensive and a great resource. The main weakness I see with Drync is, as Paul points out, their data could use some cleaning up. I have met the guys behind Hello Vino, and they are a pair to keep an eye on. I expect good things from them. I especially like the social media capabilities of Hello Vino. I can’t get Cor.kz to sync with my cellar tracker, so I have no comments there.
Interesting to me, at least, is that Wine Enthusiast Guide, Snooth, and Wine Snob didn’t make the top five. I figured with the collective might behind these, that they would have ranked higher. I am also astounded by the wide price gap: from free to $23.99 (Tyler? Really?).
There are hundreds of thousands of consumers who are currently using iPhone wine apps. That is a huge potential media market. So, how do we leverage this info for Wine PR? First, make sure that your brands are included in the databases. If not, see what you can do to add them or talk to the app producer to see what needs to be done. Second, some of the top apps have some sort of connection to a social media site. Make sure you are on them. Finally, play around with some. You never know what kind of potential applications there might be until you experiment.