This is the last video of the sessions I recorded at the Wine Bloggers Conference in Walla Walla. This one happens to be of the panel on which I participated, along with Grace Doyle of Ste. Michelle Wine Estates and Beth Cotenoff from Cornerstone Communications. Our goal was to have a dialog about how Bloggers and publicists can work together for the benefit of all, and I think we ended up with a very informative and constructive discussion.
As some of you who read this blog may know, I have a particular pet-peeve with what I call “lazy PR.” I can’t abide publicists who send generic pitches, don’t proof their work (Jeff Lefevre showed me a pitch from a winery while at the conference in which they had obviously cut-and-paste the email, but didn’t change the name of the publication–ooops), and don’t get to know who they are pitching to. It just makes the job the rest of us do that much harder. We tackled this subject at length during the session. We also discussed what bloggers should do to make it easier for publicists to work with them, such as introducing themselves and letting the publicist know their policy for samples, letting us know what is the subject of their blog, who is their audience, etc.
In the end, I think that a lot was learned on both sides of the aisle.
While waiting at the Tri-cities airport for my flight home, I had a discussion with Doug Levy regarding this subject. He had some great ideas on developing a standard policy and/or developing a juried/certified list of bloggers to help guide publicists and help bloggers establish a presence. I think it’s a great idea. How about it Doug?