One of the many activities in which I participated at the Wine Bloggers Conference was a series of interviews by other bloggers/media. One such interview was with Jeff Weissler of the new blog, Conscious Wine. It’s a nice little wrap-up of the conference. I’m near the end, by the way. EAVB_OALLROFOCF
One of the challenges that publicists face, is how to measure the effectiveness of their activities in a quantitative way. This is especially true for small businesses and wineries. So what are we left with? I often use what I call, a “Proxy Measurement Model”.
I make a small cameo appearance in this video by Zev Robinson (for Catavino). It’s a nice preview/trailer/short that he did of Ryan and Gabrielle’s trip to the Wine Bloggers Conference last month. Regardless of my 2 second appearance, it gets you thinking…
It’s hard to believe that it’s been nearly a month since the conclusion of the American Wine Bloggers Conference in Walla Walla, Washington. I have been to each conference since the first one on Sonoma in 2008, and I feel that this one was the best by far. An amazing array of bloggers contributed to [...]
This is the last video of the sessions I recorded at the Wine Bloggers Conference in Walla Walla. This one happens to be of the panel on which I participated, along with Grace Doyle of Ste. Michelle Wine Estates and Beth Cotenoff from Cornerstone Communications. Our goal was to have a dialog about how Bloggers [...]