Michael Wangbickler on June 30th, 2010

Here is the second in the series of break-out sessions I recorded during the Wine Bloggers Conference. This one is titled Growing Your Audience From Other Bloggers To Consumers, and was conducted by Andrea Robinson, Barbara Evans and David Honig. Some very good points in here for both citizen AND industry bloggers. Enjoy! Growing Your [...]

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Michael Wangbickler on June 29th, 2010

I’m back from the American Wine Bloggers Conference in Walla Walla, and I have a ton of content that I need to organize. I plan to write a round-up and some thoughts on how this conference benefits wineries currently and in the future. In the meantime, I will be posting quite a bit of video [...]

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Michael Wangbickler on June 21st, 2010

I’ve recently been doing some analysis on average fan/follower numbers for wineries and wine region associations. It’s pretty fascinating stuff, and I’ve started to benchmark what an active winery or wine region association should expect or target, when engaging in a social media campaign. While conducting my research, however, I was dismayed to discover that [...]

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