Question: How do you take a wine that is mostly misunderstood, with a stodgy image, and incredibly difficult to market?
Answer: Price it at $10, give is a modern package, put it in the hands of the Gallo marketing machine, and stand back.
I love Riesling, but it’s damn hard as a wine marketer to [...]
On a recent visit to Haber Family Vineyards on Howell Mountain in Napa Valley, Ron Haber brought up a recent comment I had posted on Duane Pemberton’s WineFoot.com. The comment was in response to Duane’s question on why Napa wine are so expensive. Duane’s assertion is that Napa wineries “overcharge” for their wines. While I [...]
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