Comments on: What we need… is a blog! http://cavemanwines.com/blog/2009/10/19/what-we-need-is-a-blog/ Driving the evolution of wine marketing and wine public relations Sat, 27 Feb 2010 18:53:43 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Chef E http://cavemanwines.com/blog/2009/10/19/what-we-need-is-a-blog/comment-page-1/#comment-9667 Chef E Wed, 23 Dec 2009 00:53:40 +0000 http://cavemanwines.com/blog/?p=1040#comment-9667 Great post, now what do I do, lol I am passing this on... Great post, now what do I do, lol

I am passing this on…

]]> By: Michael Wangbickler http://cavemanwines.com/blog/2009/10/19/what-we-need-is-a-blog/comment-page-1/#comment-9654 Michael Wangbickler Tue, 20 Oct 2009 16:44:24 +0000 http://cavemanwines.com/blog/?p=1040#comment-9654 Good point Mike. I've encountered this with multiple client websites. The recently relaunched Academy of Wine Communications website was done using Wordpress blogging software for this very reason. It provides a mostly FREE content management tool. "As far as promotion, the most common failure I see is failing to link blog to Web site, and vice-versa." - OR burying it so deep in the site that nobody can find it. P.s. I'll add your site to my links. Good point Mike. I’ve encountered this with multiple client websites. The recently relaunched Academy of Wine Communications website was done using Wordpress blogging software for this very reason. It provides a mostly FREE content management tool.

“As far as promotion, the most common failure I see is failing to link blog to Web site, and vice-versa.” – OR burying it so deep in the site that nobody can find it.

P.s. I’ll add your site to my links.

]]> By: Mike Duffy http://cavemanwines.com/blog/2009/10/19/what-we-need-is-a-blog/comment-page-1/#comment-9653 Mike Duffy Tue, 20 Oct 2009 04:39:06 +0000 http://cavemanwines.com/blog/?p=1040#comment-9653 Excellent cautionary post, Michael. One of our mutual acquaintences places blogging at the bottom of the list for winery marketing activities, emphasizing the need to take care of "the basics" first. That said, one of the primary reasons to have a winery blog is when (for whatever reason) your winery Web site is hard to maintain/update. New wineries should probably consider using blogging software to build their site, as it can avoid the hard-to-update problem. As far as promotion, the most common failure I see is failing to link blog to Web site, and vice-versa. Would love to have The Winery Web Site Report be added to your "Links" list at the right! Excellent cautionary post, Michael. One of our mutual acquaintences places blogging at the bottom of the list for winery marketing activities, emphasizing the need to take care of “the basics” first.

That said, one of the primary reasons to have a winery blog is when (for whatever reason) your winery Web site is hard to maintain/update.

New wineries should probably consider using blogging software to build their site, as it can avoid the hard-to-update problem.

As far as promotion, the most common failure I see is failing to link blog to Web site, and vice-versa.

Would love to have The Winery Web Site Report be added to your “Links” list at the right!

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