Why you need Cruvee

Yesterday, Cruvee announced a new suite of features. I’ve been using Cruvee for the better part of a year now, and am very pleased with this recent development. In case you don’t know, Cruvee is a business intelligence platform for monitoring and managing social media mentions specifically about wine. The new features greatly enhance the already useful service Cruvee offers and give wine companies the solution they need to better asses who is talking about their brands and what they are saying.

The new features include, among others, unlimited search results, unlimited users, and analytics.

Here is why I think you need Cruvee if you work in wine PR or marketing:

1. It is a single dashboard. In one place you can monitor social media activity surrounding your brand. The service aggregates all the data into one easy to use portal.
2. It’s a time saver. I don’t have to hunt all over the internet looking for mentions of the brands I represent.
3. It let’s you track progress. The weekly reporting feature shows you how many people are talking about you, predominant trends, and historical averages. This let’s you see how effective your social media programs are, or shows you where you need to focus.
4. It’s only going to get better. Upcoming feature enhancements such as assigning follow-up to users, emailing specific mentions, and flagging posts for later follow up truly make the service a social media management tool.
5. It’s WAY worth it. You get all this for roughly $30/month per brand. Compared to the $500/month or more you would spend on similar, less wine-specific services, it’s a steal.

It is well worth a look. For $30/month, you can try it out for a number of months with little or no risk. Seriously, if you haven’t signed up already, what are you waiting for?

FULL DISCLOSURE: I believe in this product so much, that I sit on the Board of Advisors for the company.

Tags: Cruvee, Monitoring, Social Media