Comments on: There’s an app for that! http://cavemanwines.com/blog/2009/10/07/theres-an-app-for-that/ Driving the evolution of wine marketing and wine public relations Sat, 27 Feb 2010 18:53:43 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Buy Wine Online http://cavemanwines.com/blog/2009/10/07/theres-an-app-for-that/comment-page-1/#comment-9646 Buy Wine Online Thu, 15 Oct 2009 02:41:57 +0000 http://cavemanwines.com/blog/?p=950#comment-9646 Great post about iphone apps. There are some that are good and then of course you have the ones that are slacking, as mentioned. It is hard to stay up to date with the "newest" app. But for marketing purposes absolutely have your brand in the database. I am actually in contact with a few designers about creating a wine app. I want it to be unique. When and if I ever finish it, I would like for you to give an honest opinion... Thanks, Matt Great post about iphone apps. There are some that are good and then of course you have the ones that are slacking, as mentioned. It is hard to stay up to date with the “newest” app.

But for marketing purposes absolutely have your brand in the database. I am actually in contact with a few designers about creating a wine app. I want it to be unique. When and if I ever finish it, I would like for you to give an honest opinion…

Thanks,
Matt

]]> By: Jay Moore http://cavemanwines.com/blog/2009/10/07/theres-an-app-for-that/comment-page-1/#comment-9641 Jay Moore Thu, 08 Oct 2009 18:19:22 +0000 http://cavemanwines.com/blog/?p=950#comment-9641 Thanks for the post. We're playing with several different vehicles for user engagement on mobile platforms. We're happy that our WinePrices application has received accolades, but we've also optimized our vincellar website so that iphone users can use the browser on the phone (just open the iphones safari browser and go to vincellar.com), with a set of Vincellar features that are iphone optimized. We're testing to determine whether or not users prefer an app or an optimized site. Wine pricing data is something we take very seriously. Even having data consistency between producer name, wine name and vintage is a monumental task. Having normalized data helps all of our features; like Vincellar, the Vinfolio Marketplace and our wine store, work better together. It also provides a user experience that is more uniform and easy to navigate. From an integration into social perspective, having a uniform data set also makes the sharing of information and opinion that much easier. So we started with WinePrices as our first app. Stay tuned for others! Thanks for the post. We’re playing with several different vehicles for user engagement on mobile platforms. We’re happy that our WinePrices application has received accolades, but we’ve also optimized our vincellar website so that iphone users can use the browser on the phone (just open the iphones safari browser and go to vincellar.com), with a set of Vincellar features that are iphone optimized. We’re testing to determine whether or not users prefer an app or an optimized site.

Wine pricing data is something we take very seriously. Even having data consistency between producer name, wine name and vintage is a monumental task. Having normalized data helps all of our features; like Vincellar, the Vinfolio Marketplace and our wine store, work better together. It also provides a user experience that is more uniform and easy to navigate. From an integration into social perspective, having a uniform data set also makes the sharing of information and opinion that much easier. So we started with WinePrices as our first app. Stay tuned for others!

]]> By: Velvet Vine http://cavemanwines.com/blog/2009/10/07/theres-an-app-for-that/comment-page-1/#comment-9640 Velvet Vine Thu, 08 Oct 2009 01:26:16 +0000 http://cavemanwines.com/blog/?p=950#comment-9640 Michael, Thank you for the post. You are absolutely right. The media potential here is massive. We have seen it, as I am sure our peers have as well. We are working in several directions to not only connect to different mediums, but also reaching out to wineries, restaurants, and specialty wine stores. Like Hello Vino, we are also happy to include winery information. Everything from makers notes, to shelf talkers, to images are gladly accepted. Our next update (currently in review with Apple) will make this type of entry even easier for our members and partners. We pride ourselves on data normalization. Keeping data consistent is paramount to the quality content we all wish to provide. There is a great deal of momentum here and it is our intent to continue to improve. Cheers! Joshua Patterson - Velvet Vine Michael,

Thank you for the post. You are absolutely right. The media potential here is massive. We have seen it, as I am sure our peers have as well. We are working in several directions to not only connect to different mediums, but also reaching out to wineries, restaurants, and specialty wine stores. Like Hello Vino, we are also happy to include winery information. Everything from makers notes, to shelf talkers, to images are gladly accepted. Our next update (currently in review with Apple) will make this type of entry even easier for our members and partners.

We pride ourselves on data normalization. Keeping data consistent is paramount to the quality content we all wish to provide. There is a great deal of momentum here and it is our intent to continue to improve.

Cheers!

Joshua Patterson – Velvet Vine

]]> By: Hello Vino http://cavemanwines.com/blog/2009/10/07/theres-an-app-for-that/comment-page-1/#comment-9639 Hello Vino Wed, 07 Oct 2009 20:16:24 +0000 http://cavemanwines.com/blog/?p=950#comment-9639 Thanks for the mention, Michael, and the kind words. It was a pleasure chatting with you at the wine country tweetup. I completely agree with your statement that this is a "huge potential media market". As the iPhone culture continues to grow (ahem, take over), these wine apps will continue to create rich consumer experiences for a broader audience. Where consumers used to turn to Google.com (on their computer) for this information, they are now able to use these niche-focused apps to access high quality content. In response to your last paragraph, I welcome wineries to connect with Hello Vino through our Web site to make sure their wines are included/updated in our free app. Thanks again, looking forward to chatting again soon, - Rick from Hello Vino Thanks for the mention, Michael, and the kind words. It was a pleasure chatting with you at the wine country tweetup.

I completely agree with your statement that this is a “huge potential media market”. As the iPhone culture continues to grow (ahem, take over), these wine apps will continue to create rich consumer experiences for a broader audience. Where consumers used to turn to Google.com (on their computer) for this information, they are now able to use these niche-focused apps to access high quality content.

In response to your last paragraph, I welcome wineries to connect with Hello Vino through our Web site to make sure their wines are included/updated in our free app.

Thanks again, looking forward to chatting again soon,

- Rick from Hello Vino

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