Oct
6

How will new FTC rules affect sampling?

Michael Wangbickler on October 6th, 2009

Yesterday, the Federal Trade Commission announced that it had approved final revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. These Guides were last updated in 1980 (i.e. pre-internet).
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