I’ve heard this phrase countless times from wineries interested in exploring the world of social media marketing. The truth is, however, that not every winery needs or should have a blog. Before starting a winery blog, here are a few things you might want to keep in mind: What are your goals? Why do you [...]
Quick! Name the first American Viticultural Area (AVA) established in the United States. Napa? Nope. It was Augusta, as in Augusta, MISSOURI. WTF? Yep. Recognized on June 20, 1980 by the then Bureau of Alcohol, Tobacco and Firearms (ATF), now the Alcohol and Tobacco Tax and Trade Bureau (TTB), the Augusta AVA has the distinction [...]
Continue reading about There’s wine from the Midwest, doncha know?
A little over a week ago, Benziger Family Winery hosted a blogger event at their estate. A dozen bloggers were in attendance as the folks at Benziger rolled out the dog-and-pony show. And what a show it was. Benziger Family Winery was established as an 85-acre family estate in Glen Ellen, California. That’s in Sonoma [...]
Yesterday, Cruvee announced a new suite of features. I’ve been using Cruvee for the better part of a year now, and am very pleased with this recent development. In case you don’t know, Cruvee is a business intelligence platform for monitoring and managing social media mentions specifically about wine. The new features greatly enhance the [...]
This week, VinTank released it’s much anticipated report on iPhone wine apps. Presented in two parts (Monday, October 5th and Tuesday, October 6th) on Palate Press, VinTank’s Founder and Chief Strategy Officer Paul Mabray takes a turn as guest author to present his analysis of 50+ iPhone apps. There are literally dozens of iPhone apps [...]
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