It’s official. I’ve been appointed to the Board of Advisors of Cruvee along with John Corcoran. The announcement went out last Thursday, August 13th. I’m looking forward to working with John and the folks at Cruvee to help them create a unique and full-service social media intelligence solution for the wine business.
Here is a copy of the Release:
CRUVEE APPOINTS SEASONED WINE VETERANS TO NEW BOARD OF ADVISORS
Pioneer in social media intelligence for the wine industry, announced today the appointment of two wine business experts to their Board of Advisors
08.13.2009 – Napa, CA – Cruvee, the pioneer in social media intelligence for the wine industry, announced today the appointment of two wine business experts to their Board of Advisors (BOA) selected to assist and advise the company in strategic developments, marketing and outreach within the wine community.
Cruvee’s BOA will thoughtfully work to advance Cruvee as the leader in social media monitoring and information aggregation for all online conversations surrounding wine and wine brands. And in order to do so, Cruvee will look to these two recognized leaders and innovators in the wine industry to draw from their experience bolstering Cruvee’s mission and aspirations.
Founder and Chief Executive officer, Evan Cover, asserted, “It is an honor and absolute privilege to have these forward thinking wine business leaders as part of Cruvee. They bring so much passion and knowledge to our company that will undoubtedly aide in our success.”
The two initial appointees to the BOA are:
Michael Wangbickler is the Executive Director of the Academy of Wine Communications and currently holds the position of PR manager at Balzac Communications and Marketing in Napa, California. Prior to that he was at Franciscan Estates (part of Constellations Wines U.S.) where he was a wine educator/program specialist with responsibilities for trade relations and special events. His credentials include the Diploma in Wine & Spirits from the Wine and Spirits Education Trust, Sommelier Certificate from the Court of Master Sommeliers, and is a Certified Wine Educator. He has been a judge for various wine competitions, and has taught courses on wine and wine marketing.
John Corcoran is the owner & Chief Marketing Officer of Think Wine Marketing where he works to assist wine businesses maximize market awareness through market modeling, strategic planning, promotions and digital strategic initiatives. John has been in the wine industry for over 25 years focusing on marketing and sales. He is an active voice online through his blog and social media participation, extending his reach as a well-respected resource for insights into wine business.
Cruvee’s BOA will consists of four total members. They will be announcing two additional members comprised of thought leaders and veterans within the technology industry soon.
Cruvee is a customer acquisition vehicle that is designed for wineries to connect with consumers through social media monitoring services. It aggregates all the conversations and tasting notes from around the web including:
- Over 19 Million blog posts with over 1,000 dedicated wine bloggers
- Over 15,000 forums – both wine related and non-wine related
- Over 3 million tweets a day
- 100’s of social networking sites and wine groups
- Major wine related tasting note sites
This tool helps to promote and protect a wineries brand by effectively monitoring, measuring and interpreting the online chatter, clutter and its inherent viral effect. They help their clients leverage this consumer-generated media as a competitive advantage in today’s online marketplace. Cruvee not only gives wineries a unique view of their brands public perception in near real-time, but they also enable wineries to engage consumers to continue brand loyalty and sales efforts.
You can also find a copy of the release on PitchEngine.