In case you missed it, yesterday (May 26, 2009) I was on the New Wine Consumer broadcast/webcast/podcast discussing the Academy of Wine Communications. I think I did pretty good, if I do say so myself. You can check it out on the New Wine Consumer website.
I taught a segment on Social Media Marketing for Brian Avila’s class at Napa Valley College today. It was a good class with varying levels of knowledge in terms of social media. I figured that the readers of this blog might like to see copies of the presentation also, so I have included it below. [...]
Last Thursday, a number of wine and food professionals met up for dinner and wine at the Girl & the Fig restaurant in my hometown of Sonoma. Ok, so what is the big deal? Well, it was a TweetUp: an IRL (in real life) meeting of Twitter users. Most of us were locals, but the [...]
In case you haven’t heard, Murphy-Goode Winery in Alexander Valley is running a social media campaign to find a “Murphy-Goode Wine Country Lifestyle Correspondent.” A Really Goode Job is a contest of sorts. Basically, they will pay the winning blogger $10,000 per month for six months to write about Murphy-Goode wines. Oh, and they will [...]
Today is a momentous day for the wine business. VinTank, the digital “think tank” for the wine industry, has published the first ever whitepaper on social media and wine. I’ve had the privilege of seeing a few previews of the paper before it was published. It has come a long way. While it isn’t comprehensive [...]