So, you’ve just had the meal of your life, spent with good friends, and a great bottle of wine. You want to preserve that memory, so you grab the cork from that bottle. More often than not, that cork will just end up in a drawer somewhere or in the trash. That is why I [...]
If you are in the wine business and haven’t yet met or heard of Thea Dwelle, then you’ve been living in a cave or on Mars. She has been extremely active in the blogging and Twitter community. As Thea recently quipped, “I’m the wine glue that holds the Twitterverse together”. The funny thing is, it’s [...]
There was a very witty and astute article in Dan Berger’s Vintage Experiences today written by industry veteran George Rose. It speaks about how often wine reviews are so far above the heads of the average consumer, it is silly. Here is the article: Wine Into Words by George Rose Collecting dust in my library [...]
Those of us who are involved with wine public relations and social media can attest that one of the biggest challenges we face is proving to our bosses or clients why social media matters. I’ve discussed it before, but there is no convenient metric to measure the success of these programs without spending a ton [...]
If you told a winemaker 20 years ago that wine made from the less than noble Zinfandel grape would be as popular as it is today, I think that they would look at you as if you had two heads. Zinfandel was just this strange varietal that had been planted in California long ago but [...]
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