Tomorrow, January 30 I will be attending a special seminar conducted by Wine 2.0 at ZAP Zinfandel Festival. “Winery Best Practices” will cover Winery eCommerce, Winery Social Networking, and Building a Great Consumer Direct Organization. In addition, I will be hanging out at the “Bloggers Lounge” the following day. I shall be making a full [...]
Starting today and hopefully every Friday, I will be profiling wine blogs that I feel are particularly well written and offer sound advice to its readers. I started this process back in October when I posted a profile of Vinikitas.com which was fairly new at that time and very well done. I, therefor, feel a [...]
Continue reading about Blog Profile – California Life: Better than Happy Hour
Well, not really. But it may seem that way to us wine public relations professionals. Little did I know that when I wrote about the Ever Shrinking Wine Writer Pool in August of last year, that it would prove to be prophetic. The quantity of wine-related coverage in traditional newspapers and magazines got much smaller [...]
Today I cried. I’m not ashamed to admit it. The joy I felt was overwhelming. Today, I witnessed the most significant historical moment of my life: the swearing in of a person born of an immigrant father, with an unusual sounding name, and a man of color as President of the United States of America. [...]
This week saw the launch of a new customer advocacy group: the Illinois Wine Consumer Coalition (IWCC). The group is in opposition to the Illinois State Law established by bill HB 429. The Governor of Illinois signed bill HB 429 on October 3, 2007, which transitioned Illinois from a reciprocity state (for which it had [...]
Continue reading about The Latest Battlefront in Direct-to-Consumer Shipping
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