What does it take to be a successful wine public relations and marketing professional? One word: Homework. “Well, duh!” you might say, but you would be amazed at how many public relations managers, executives, and coordinators forget this simple principle.
What it comes down to is laziness. These people don’t take the time to get [...]
Recently, I’ve been contacted by a few well meaning marketing folks asking me to review their wines or include info on this blog. Now, being the kind of guy I am, I would be happy to oblige them under normal circumstances. However, the fact is that in so doing, it would be a conflict of [...]
Election Day 2008 is upon us. As citizens all over this great country exercise their constitutional rights to vote, the news is buzzing about possible record turn outs and long lines at polling places. There is a lot of excitement and hope for this election to change the current direction of the country and its [...]
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