The afternoon of Saturday, October 25th at the Wine Bloggers Conference was devoted to a number of breakout sessions. These ranged from Increasing Visitors to Your Blog to Blogging for Your Wine Business. I sat in on two sessions: Wine Blogger Credibility and Wine Industry & Blogger Interaction. I was fortunate to have the foresight to bring along my video camera and record these sessions.
Wine Blogger Credibility dealt with what impact and what credibility wine bloggers currently have, and whether it can be measured in readers, advertising dollars, or affect on wine sales. The discussion was led by from PhD student Tracy Rickman, who discussed her current thesis on wine blogging credibility and impact on consumer decision making, and long-time wine writer Steve Heimoff. After this summer’s kerfuffle over Rockaway-gate, I was expecting things to get ugly, but they actually remained very civil. It was a good, lively discussion which brought up some things for everybody to think about.
Wine Industry & Blogger Interaction covered how wine bloggers and the wine industry can best work together to meet all parties’ needs. Discussion was led by representatives from blogging (Tim Elliott from WineCast and Jeff Lefevre from Good Grape) and wineries (Robert
Larsen from Rodney Strong and Judd Wallenbrock from Michel-Schlumberger). As with the earlier breakout, this one also touched on blogging ethics, and the debate got heated at times. But, in the end, it was a great discussion.