Oct

Wine Bloggers Conference Breakout Sessions

Michael Wangbickler on October 27th, 2008

The afternoon of Saturday, October 25th at the Wine Bloggers Conference was devoted to a number of breakout sessions. These ranged from Increasing Visitors to Your Blog to Blogging for Your Wine Business. I sat in on two sessions: Wine Blogger Credibility and Wine Industry & Blogger Interaction. I was fortunate to have the foresight to bring along my video camera and record these sessions.

Wine Blogger Credibility dealt with what impact and what credibility wine bloggers currently have, and whether it can be measured in readers, advertising dollars, or affect on wine sales. The discussion was led by from PhD student Tracy Rickman, who discussed her current thesis on wine blogging credibility and impact on consumer decision making, and long-time wine writer Steve Heimoff. After this summer’s kerfuffle over Rockaway-gate, I was expecting things to get ugly, but they actually remained very civil. It was a good, lively discussion which brought up some things for everybody to think about.

Part one:

Part two:

Wine Industry & Blogger Interaction covered how wine bloggers and the wine industry can best work together to meet all parties’ needs. Discussion was led by representatives from blogging (Tim Elliott from WineCast and Jeff Lefevre from Good Grape) and wineries (Robert
Larsen from Rodney Strong and Judd Wallenbrock from Michel-Schlumberger). As with the earlier breakout, this one also touched on blogging ethics, and the debate got heated at times. But, in the end, it was a great discussion.

Part one:

Part two:

Tags: Blogs, Jeff Lefevre, Judd Wallenbrock, Robert Larsen, steve heimoff, Tim Elliott, tracy rickman, wine bloggers conference

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14 Responses to “Wine Bloggers Conference Breakout Sessions”

Arthur
October 27th, 2008 at 3:26 pm

Mi Mike

Thanks for putting these up. Part one of Credibility seems out of sequence or am I not remembering things right?
mwangbickler
October 27th, 2008 at 3:36 pm

Nope, this is the proper sequence. I just didn’t get the very beginning minute or so.
Pamela
October 28th, 2008 at 1:06 pm

I was not able to attend this years event, and I really appreciate that you posted these videos! Thanks so much, Mike!

Pamela @ Enobytes
mwangbickler
October 28th, 2008 at 1:11 pm

My pleasure Pamela. I’m just glad that I can provide folks with the opportunity to view them.
Melissa Dobson
October 29th, 2008 at 2:42 am

Hi Michael,

First of all, it was great to meet you at the Wine Bloggers Conference! And thanks a million for posting these videos. I attended different break out sessions so these are very much appreciated.

Melissa
mwangbickler
October 29th, 2008 at 8:55 am

It was a pleasure meeting you as well Melissa. I hope that next year, we can get others to video record the other sessions as well.
Judd Wallenbrock
October 30th, 2008 at 11:14 am

Michael,

Thanks so much for posting these and wonderful to meet you. And what a great dialogue — I really hope this continues beyond the conference and becomes an ongoing discussion with everyone.
mwangbickler
October 30th, 2008 at 11:39 am

Hi Judd,

It was nice to meet you too. It is nice to see that some folks at wineries get it.
1WineDude
November 1st, 2008 at 11:31 am

I’ve got to admit, you rock my socks, man!

FANTASTIC work on bringing all of this WBC stuff together so far!