Michael Wangbickler on August 13th, 2008

Born between 1979 and 2002, Millennials follow GenX and Baby Boomers in the generations since WWII. Now coming of drinking age in large numbers, they are a huge potential market for wineries who know how to tap them. Unlike their parents, Millennials do not look for status wines or cellaring, preferring instant gratification. Millennials prefer [...]

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