What is a Wiki? A wiki is a collection of reference web pages designed to enable anyone who accesses them to contribute or modify content. Wikis are often used to create collaborative websites and to power community websites. The collaborative encyclopedia, Wikipedia, is one of the best-known wikis. Wikis are used in business to provide [...]
Continue reading about Basics of Social Media – Lesson Five: Wikis
Over the last few weeks, a debate has arisen in the wine blogging community regarding blogging and its credibility as an information source. What is the blogger’s obligation to his/her readers? This has all come to a head this last week when a well known winery contacted a group of wine bloggers and asked them [...]
Yesterday was a great day. I took a trip to San Francisco for the 2008 Family Winemaker’s tasting. It was an opportunity for me to catch up with some old colleagues (not as in age, but as in I haven’t seen them in a while) and meet some folks in person I have been blogging [...]
One of the biggest challenges that wine marketing and PR professionals face is the prevalence and power of the major scoring publications, such as Wine Spectator, Wine Enthusiast, and Wine Advocate. Many wine professionals, and wine writers for that matter, rail against the undue influence these publications have over wine sales. For those that score [...]
What is Social Networking? A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as comment boxes, blogs, and [...]
Continue reading about Basics of Social Media – Lesson Four: Social Networking
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